About MJ Gordon
FOUNDER. STRATEGIST. PERFORMANCE ADVISOR.
Hi, I'm MJ
I'm an entrepreneur, performance strategist, and someone who's spent the better part of two decades fascinated by what makes people tick.
How our brains work. Why we behave the way we do. What gives us energy. What drains it. And why some people seem to accomplish extraordinary things without their lives falling apart in the process.
I've spent years studying human performance while simultaneously building businesses of my own.
Interestingly, it was the intersection of those two worlds that led me to some of my biggest discoveries.
I learned that being capable of doing more doesn't mean you should…
For years, I was exceptionally good at getting things done…
I could manage a ridiculous workload, juggle multiple businesses, and somehow make room for a personal life.
Until I couldn't.
My health took a serious hit, and I found myself in a rather interesting position: I understood health, I understood business, and yet the way I was operating was undermining both… I spent the next eighteen months rebuilding my health and rethinking how I worked.
What surprised me wasn't simply how much better I felt, it was how much more effective I became when I stopped relying on effort to compensate for systems that weren't working.
That experience changed the direction of my work.
Today, I help founders rethink how they operate
Most successful people know how to work hard. They don't need another person telling them to be disciplined.
What they often haven't had is someone look at their biology, neurology, behaviors, and business systems together.
That's where my work gets interesting…
Through Level Up, I help scaling and exited founders identify what's consuming their capacity, improve how their brains and bodies perform, and redesign the systems around them.
The goal isn't to turn everyone into a productivity machine, it's to help people do extraordinary things while having the health, energy, and freedom to enjoy them.
Beyond business
I'm a wife, mother of three, lifelong learner, and someone who loves a good adventure.
I love building businesses. I also love music, travel, exploring new ideas, and experiencing as much of this world as I can.
I don't see those things as competing priorities.
They're the reasons I care so much about doing this work well.